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Related Information
The documents listed below detail elective courses (including but not limited to those needed for concentration) that would be helpful to students pursuing particular career paths. These courses are not substitutes for the concentration coursework.
Summary
The Duke MBA—Daytime offers optional specialized concentrations in all of the major functional and topical areas. Each concentration identifies a set of electives from which you choose 6 courses.
Concentrations typically feature 4 focal courses in the discipline plus 2 courses from other areas that broaden your knowledge — a structure absolutely unique among leading business schools. This interdisciplinary innovation enhances Duke’s tradition of providing a superior management education.
Concentrations are optional. You may choose from 0 to 2 concentrations. Certain disciplines and areas offer a dual concentration, which counts as the maximum of 2 concentrations. If you choose 2 separate concentrations, you might think of the first as providing depth needed for early career success and the second as expanding your breadth of knowledge and skills for lifelong success. Note that even with 2 concentrations, you have room in your schedule for other electives to customize your MBA experience.
Decision Sciences
The Concentration in Decision Sciences gives students a set of analytic tools that are useful in a variety of industries and functions. For example, the tools include constructing decision tree models to evaluate different R&D projects, using regression models to forecast sales, building optimization models to optimize production or distribution systems, or using game theoretic analysis of the impact of launching a new product in a competitive marketplace. These tools are useful in a variety of business analysis roles and the disciplined thinking underlying these tools — thinking carefully about objectives, risks, competition, and using data wisely — are invaluable throughout a business career.
Because of its flexibility, the Decision Sciences concentration is an ideal complement to concentrations in finance, marketing, operations or consulting. In this role, it provides deep analytic skills to accompany these more functionally-oriented concentrations.
The concentration requires a foundation of 3 analysis-focused electives (from the first category below) and at least 2 courses (from the second category below) that consider applications of analytic tools in other disciplines. Finally, the concentration requires at least 1 course in behavioral decision making to ensure that analytically-oriented students develop an appreciation for the psychological and sociological forces that affect individual and organizational decision making.
Coursework
Students must take a total of 18 credits allocated as follows; all courses are 3 credits.
Analytic Methods. Choose at least three of the following courses:
- DECISION 312 – Decision Models
- DECISION 410 – Decision Analysis
- DECISION 411 – Forecasting
- DECISION 491 – Professional Decision Modeling
- MGRECON 431 – Competitive Analysis
- MGRECON 491 – Game Theory for Strategic Advantage
- STRATEGY 338 – Strategic Modeling and Business Dynamics
Applications and Additional Tools. Choose at least 2 of the following courses:
- DECISION 483 – Information Management
- DECISION 491 – Decision Tools for Environmental Sustainability
- ENVIRON 298.29 – Energy Modeling (3 credits)
- FINANCE 352 – Investments
- FINANCE 353 – Derivatives
- FINANCE 454 – Financial Engineering
- MARKETNG 361 – Market Intelligence
- MARKETNG 463 – Marketing of Innovations
- MARKETNG 464 – Customer Relationship Management
- MARKETNG 469 – Strategy and Tactics of Pricing
- MGRECON 491 – Environmental Economics
- OPERATNS 470 – Information Systems for Production Management
- OPERATNS 472 – Service Operations
- OPERATNS 476 – Supply Chain Management
- (A fourth course from the Analytic Methods category above may be counted here)
Behavioral Decision Making. Choose at least 1 of the following courses:
- MANAGEMT 420 – Managerial Decision Making
- MANAGEMT 421 – Negotiation
- MANAGEMT 422 – Power and Politics
- MARKETNG 362 – Consumer Behavior
- MGRECON 491 – Behavioral Economics
Energy and Environment
Our modern life is based on the availability of low cost and reliable energy. To supply these energy needs, we have relied on a global system that combines vast physical infrastructure, complex economic and political relationships, and cutting-edge science and technology. This system - and the constantly increasing efficiency with which it has converted energy resources into usable energy - has allowed industrialization and the growth of a robust global economy.
Most of our energy needs are supplied by hydrocarbons. Yet supplies of these energy resources are finite, and at least in the case of petroleum, may soon face a peak in production capacity. Geopolitical events further constrain supplies; at the same time, demand is growing, especially in developing nations such as India and China. Finally, the environmental impacts of current energy system are significant, and, in the case of climate change, potentially catastrophic.
Rising energy costs, concerns about CO2 emissions, and worries about the environmental effects of "business as usual" have led many companies to look for ways to respond to current and future environmental issues. In particular, implementation of CO2 regulations, whether tax or cap-and-trade, will lead to a carbon-constrained economy; companies will have to find ways to control energy costs and emissions, develop a strategy for meeting regulatory requirements. Large opportunities for innovators and entrepreneurs will exist, as will pitfalls for companies that do not adapt to the new business environment.
In this concentration, students will learn about the energy industry, how energy and environmental issues will affect businesses in the future; tools for analyzing energy and environmental problems; and strategies that business can use to succeed in an economy in which energy and environmental issues are much more important than they have been in the past. The variety of business and non-business electives listed below provide the opportunity for a student to choose courses to fit his or her interests, ranging from a focus on energy topics per se to a more general coverage of energy, environment, and sustainability topics.
To complete the concentration, a student must complete a total of 18 course credits according to the requirements shown below (credits in parentheses). These 18 credits are part of the total Fuqua credit requirement.
Required courses (6 credits):
These courses provide important fundamentals and background. The student should take them in Year 1 if at all possible.
- ENVIRON 211 (3) - Energy and the Environment (NOTE: This course may run on a schedule that is different from the normal Fuqua schedule. Be sure to contact the professor for permission to enroll and for information about when the course starts.)
- MGRECON 491 (3) - Environmental Economics
Electives (12 credits):
Business (minimum 5 credits):
- ENRGYENV 380 (3) - Modeling and Analysis for Environmental Sustainability [formerly DECISION 491]
- ENRGYENV 491 - Energy Focused Industry Topic
- ENRGYENV 491 - Sustainable Business Strategy
- MANAGEMT 491 (3) - Corporate Social Impact Management
- MANAGEMT 431 (3) - Mentored Study in Entrepreneurship
- MARKETNG 463 (3) - Marketing Innovations
- STRATEGY 338 (3) - Strategic Modeling and Business Dynamics
- One independent study in the area of energy and environment (1-3) *
- Courses at UNC Kenan-Flagler:
- MBA 833b (2) - Product Stewardship and Sustainable Growth
- MBA 865 (2) - Investment Strategy for Sustainability
*To count toward fulfilling the concentration requirements, the project must be approved by the Faculty Director, Corporate Sustainability Initiative. Either MANAGEMT 431 or Independent Study can count toward the concentration, but not both.
Non-Business (minimum 5 credits):
NOTE: Courses outside of Fuqua run on a different schedule. Be sure to contact the professor for permission to enroll and for information about when the course starts.
- ENV 298.19 (1) - Hydrocarbons Field Trip (Houston)
- ENV 298.23 (3) - Energy Technology
- ENV 298.29 (3) - Energy Models and Modeling
- ENV 298.301 (3) - Transportation and Energy
- ENV 298.80 (3) - Energy Economics and Policy
- ENV 298.83 (3) - Climate Change Economics and Policy
- ENV 298.92 (2) - Environmental Life Cycle Analysis and Decision Making
- ENVIRON 298.93 (3) - Markets for Electric Power
- ENV 301 (1) - Approaches to Low Carbon Economy
- LAW 235 (3) - Environmental Law
- LAW 520 (2) - Climate Change and the Law
- LAW 598 - Environmental Law and the Constitution
Entrepreneurship and Innovation
Successfully charting an entrepreneurial career path requires a multitude of skills. To build a new business, the entrepreneur must be able to (1) identify and assess potential opportunities and environments; (2) acquire (or gain the right to use) and protect the key resources – financial, managerial, technical, etc. – necessary to pursue the opportunity; (3) develop strategies to generate market interest; while (4) managing organizational operations, transitions, and growth. The Concentration in Entrepreneurship and Innovation involves a broad set of electives and includes a course providing hands-on experience.
The Concentration in Entrepreneurship and Innovation consists of a minimum of six courses chosen from those listed below. Students must take both required courses, and at least one experiential course. Students may then select an additional three courses from the areas of Finance and Accounting, Marketing, Management, and Real Estate as indicated below. When selecting these three courses, students should bear in mind that the four critical success factors in starting a new, innovation based venture are: 1) Understanding, qualifying and quantifying the market; 2) Understanding the venture’s competitive advantage and protecting associated assets, products and processes; 3) Constructing a financial plan and securing appropriate financing and 4) Building a team that can execute on the venture’s plan.
Coursework
Required Courses
- MANAGEMT 491 - Entrepreneurial Execution/Planning
- STRATEGY 333 - Entrepreneurial Strategy
Experiential (choose at least one of the following courses):
- BME 365/MANAGEMT 491 – Invention to Application
- MANAGEMT 431 - Mentored Study in Entrepreneurship
- MANAGEMT 490 - Entrepreneurship Planning Practicum
- MARKETNG 490 - Marketing Practicum
- STRATEGY 491, NV1: Opportunity Evaluation
- STRATEGY 491, NV2: Strategy Development
- STRATEGY 491, NV3: Operating Plan Development
Choose three courses from the lists below:
- ACCOUNTG 341 - Managerial Accounting
- ACCOUNTG 441 - Financial Statement Analysis
- FINANCE 356 - Entrepreneurial Finance
- FINANCE 457/LAW 264 - Venture Capital and Private Equity
- FINANCE 458 - Raising Capital: Financial Instruments, Institutions and Strategy
- FINANCE 459/LAW 378 - Real Estate Entrepreneurship
- FINANCE 491 - Real Estate Development
- HLTHMGMT 327 - Medical Device Commercialization
- HLTHMGMT 491 - Biotechnology: Management of Drug Discovery
- MANAGEMT 328 - Managing Innovation in a Global Organization
- MANAGEMT 426 - Social Entrepreneurship
- MARKETNG 361 - Market Intelligence
- MARKETNG 463 - Marketing of Innovations
- STRATEGY 339 - Intellectual Capital and Competitive Strategy
Finance
There are two finance concentrations: Concentration in Finance (Corporate) and Concentration in Finance (Investment). To receive one of these concentrations, a student must take at least six electives that are beyond the required core courses and are from the set of electives specified for each concentration.
Concentration in Finance (Corporate)
This concentration is designed for the following career paths: Corporate Finance, Venture Capital & Real Estate, and International Finance. Students should note that electives may have pre-requisite requirements. In addition, not all finance electives are offered each year. Both of the following courses are required:
- FINANCE 351 - Corporate Finance
- FINANCE 352 - Investment
Choose one of the following courses:
- ACCOUNTG 342 - Corporate Financial Reporting
- ACCOUNTG 441 - Financial Statement Analysis
- ACCOUNTG 442 - Valuation & Fundamental Analysis
Choose one of the following courses:
- DECISION 312 - Decision Models
- DECISION 410 - Decision Analysis
Choose two courses from the following set of finance electives:
- FINANCE 356 - Entrepreneurial Finance
- FINANCE 451 - Advance Corporate Finance
- FINANCE 452 - International Corporate Finance
- FINANCE 455 - Corporate Restructuring
- FINANCE 456 - Emerging Markets
- FINANCE 457 - Venture Capital & Private Equity
- FINANCE 458 - Raising Capital: Financial Instruments, Institutions & Strategy
- FINANCE 491 - Advanced Topics in Finance
Concentration in Finance (Investment)
This concentration is designed for the following career paths: Banking, Investment Management, and Research, Sales & Trading.
Both of the following courses are required:
- FINANCE 351 - Corporate Finance
- FINANCE 352 - Investment
Choose one of the following courses:
- ACCOUNTG 441 - Financial Statement Analysis
- ACCOUNTG 442 - Valuation & Fundamental Analysis
Choose one of the following courses:
- MGRECON 301 - Global Economic Environment of the Firm
- DECISION 312 - Decision Models
- DECISION 411 - Forecasting
Choose two courses from the following set of finance electives:
- FINANCE 353 - Derivatives
- FINANCE 450 - Fixed Income Securities and Risk Management
- FINANCE 453 - Global Asset Allocation & Stock Selection
- FINANCE 454 - Financial Engineering
- FINANCE 458 - Raising Capital: Financial Instruments, Institutions & Strategy
- FINANCE 491 - Quantitative Finance
- FINANCE 491 - Advanced Topics in Finance
Dual Finance Concentration Option
Students wishing to obtain a dual concentration in Finance are required to complete a total of ten courses which are broken down as follows:
- take the two required courses for the two different Finance concentrations (FINANCE 351 and 352)
- take one of the following (ACCOUNTG 342, 441 or 442)
- take one of the following (DECISION 312, 410, 411 or MGRECON 301)
- take two finance electives from the approved list of Corporate Finance elective courses
- take two finance electives from the approved list of Investment Finance elective courses
- take two additional finance electives from either the Corporate Finance or Investment Finance elective sets
Note that FINANCE 458 and FINANCE 491 (Advanced Topics in Finance) may count toward either the corporate finance or investments category but not toward both.
Financial Analysis
The Concentration in Financial Analysis is intended to provide skills and subject matter knowledge that will prepare students for careers that use the analysis of accounting numbers to support business decisions, such as consulting (e.g., strategic consulting, litigation support), equity analysis (sell-side or buy-side analysis; portfolio management), commercial banking, investment banking, financial positions in corporations (including in-house acquisitions activities). The accounting courses in the concentration will provide a solid foundation for preparation of pro forma financial statements, reading and analyzing financial reports, analysis of cost drivers and costs (e.g., separation of fixed from variable costs), and valuation techniques. The non-accounting courses augment students’ accounting knowledge with insight into the drivers of profitability within and across industries (competitive analysis; intellectual capital and competitive strategy), better ability to manipulate and analyze financial data (forecasting; information management), and deeper understanding of capital structure and restructuring events that change both asset compositions (e.g., via mergers or spin offs) and capital structures (corporate finance; corporate restructuring).
Coursework
The following two electives are required:
- ACCOUNTG 441 - Financial Statement Analysis
- ACCOUNTG 442 - Valuation and Fundamental Analysis
Choose one of the following electives:
- ACCOUNTG 341 - Managerial Accounting
or
ACCOUNTG 491 - Management Control and Financial Reporting
Choose one of the following electives:
- ACCOUNTG 342 - Corporate Financial Reporting
or
ACCOUNTG 440 - Accounting for Mergers and Acquisitions
or
ACCOUNTG 448 - Taxation and Global Management Decisions
Choose two of the following electives:
- DECISION 483 - Information Management
- DECISION 411 - Forecasting
- FINANCE 351 - Corporate Finance
- FINANCE 455 - Corporate Restructuring
- STRATEGY 339 - Intellectual Capital and Competitive Strategy
- MARKETNG 460 - Product Management
- MGRECON 431 - Competitive Analysis
Leadership and Ethics
The Concentration in Leadership and Ethics is designed for students with an interest in deepening and broadening their leadership and ethics training whether in preparation for stepping into leadership positions soon after graduation or in service of longer-term career goals. Our aspiration is not only to educate outstanding managers capable of administering and maintaining the highest standards of an existing organization, it is also to create ethical leaders who are capable of developing and implementing new ideas and business concepts while enacting responsible ethical values. This concentration is designed to contribute to the professional development and career of any student whose ultimate goal includes upper-level management or CEO/COO responsibilities, students who foresee substantial responsibilities in small organizations or as leaders of intermediate units, as well as students who wish to more effectively exercise leadership regardless of their formal organizational roles.
The Concentration in Leadership and Ethics is based on a conception of ethical leadership as a set of behaviors that can be learned. For the School, leadership is less about prestige, power or status and more about effective influence and behaviors that are based on felt responsibility. This set of behaviors includes not only an intellectual aspect of leadership but also emotional and reflective aspects that encompass the individual, relationships with others, as well as ties to a larger community.
The concentration consists of a sequence of six courses in addition to the core curriculum. These electives are aimed at providing a foundation in leadership, ethics, and topics that are central to the exercise of effective ethical leadership in organizations. Additional courses give breadth and provide an opportunity to build specific knowledge needed by leaders in the student’s preferred industry or organizational type. The list of Fuqua and Duke electives below includes those that have been pre-approved for credit towards the leadership and ethics concentration. However, students may identify other specialized courses at Duke relevant to their ethical leadership development and may petition to apply other relevant Duke graduate level courses towards the leadership and ethics concentration. Some of the courses from other Duke schools are more appropriate for students with specialized interests in healthcare, public policy, the law, etc. Students may fulfill one of the leadership elective requirements through an independent study in leadership and/or ethics. Students interested in the independent study option should contact the Center of Leadership and Ethics (COLE) with a proposal that explains the project, why it should qualify for the concentration, and a final paper, if applicable.
Required Coursework
- MANAGEMT 423 – Leadership
- MANAGEMT 425 – Business Ethics
Choose four courses from the following list. At least two of these courses must be outside of the Management area.
Courses offered by The Fuqua School of Business
The content of these courses has substantive application to leadership and ethics (e.g. Strategy 420 is centered around value-based decision making, ACCT 441 and 491 have ethical content surrounding reporting choices and exercise of judgment and HLTHMGMT 409 which includes readings on ethical management and ethical pricing.)
- MANAGEMT 328 – Managing Innovation in a Global Organization
- MANAGEMT 420 – Managing Decision Making
- MANAGEMT 421 – Negotiation
- MANAGEMT 422 – Power and Politics
- MANAGEMT 424 – Managing Human Assets and Organizational Change
- MANAGEMT 491 – Entrepreneurial Execution/Planning
- MANAGEMT 491 – Foundations of Coaching, Mentoring and Facilitation
- MANAGEMT 491 – Organizational Strategy
Functional and analytical knowledge
- ACCOUNTG 441 – Financial Statement Analysis
- ACCOUNTG 491 – Management Control and Financial Analysis
- DECISION 312 – Decision Models
- DECISION 412 – Decision Analysis
- FINANCE 451 – Advanced Corporate Finance
- HLTHMGMT 409 – Economics and Management of the Pharmaceutical Industry
- MANAGEMT 491 – Entrepreneurial Execution/Planning
- MANAGEMT 491 – Social Entrepreneurship
- MARKETNG 361 – Market Intelligence
Offered by other schools at Duke University
Additionally, students have the option of taking leadership and ethics related courses in other parts of Duke to add another dimension to the business lens with which they view leadership and ethics. Please note that the courses offered by other Duke Schools are on a semester schedule and hence, span two Fuqua terms.
Courses that focus more on theoretical frameworks and perspectives on leadership and ethics
- LAW 561 – Laws, Ethics, & International Finance
- POLSCI 319 – Ethics and Policymaking, cross listed as: PUBPOL 316 N
- PHIL 203S – Contemporary Ethical Theories
Courses that focus more on skills and applications in practice
- PSY 339 – Ethical Issues in Research and Practice Topics
- LAW 539 – Ethics in Action
- XTIANETH 220 – Ethical Topics Topic: Christian Ethics as Improvisation
Management
The Concentration in Management is appropriate for students whose career focus is on managing people and processes. In contrast to concentrations that focus on depth in a technical area, this concentration emphasizes general skills for enhancing the performance of people and organizations. Relevant skills include organizing for effective decisions, building strong interpersonal relationships, motivating others, and running successful teams.
These general abilities are relevant for students on three possible career tracks. First, they are relevant to Fuqua graduates who will be managing others directly out of Fuqua. Second, they are relevant to Fuqua graduates who are initially hired into technical positions, but who will be required to manage others as they are promoted to higher positions over time. Third, they are relevant to Fuqua graduates who wish to focus on management consulting.
All Fuqua students gain a basic breadth in functional knowledge through the core courses. This concentration focuses on depth in skills for managing others. The curriculum primarily builds on behavioral research in organizational behavior, psychology, and sociology. However, students are required to gain a complementary perspective grounded in the formal methods of economics and statistics.
Coursework
Organizing and motivating (choose four of the following courses):
- MANAGEMT 321 - Organizational Design
- MANAGEMT 328 – Managing Innovation in a Global Organization
- MANAGEMT 424 - Managing Human Assets and Organizational Change
- MANAGEMT 421 - Negotiation
- MANAGEMT 422 - Power and Politics
- MANAGEMT 420 - Managing Decision Making
- STRATEGY 338 - Strategic Modeling and Business Dynamics
Formal methods for managing decisions (choose one of the following courses):
- DECISION 312 - Decision Models
- DECISION 410 - Decision Analysis
- FINANCE 351 - Corporate Finance
- MARKETNG 361 - Market Intelligence
Formal methods for managing incentives and organizing processes (choose one of the following courses):
- ACCOUNTG 341 - Managerial Accounting
- ACCOUNTG 491 - Management Control and Financial Reporting
- OPERATNS 472 - Service Operations Management
- OPERATNS 476 - Distribution/Supply Chain Management
Marketing
The Concentration in Marketing is designed for students who plan a career in which marketing plays a central role and therefore seek an in-depth understanding of the concepts, tools and practice of modern marketing. A career in marketing may be developed in different settings, such as consumer goods, services, high-technology, business-to-business, health care and consulting, leading to distinct career paths. The six courses in the concentration are intended to prepare students with the knowledge and skills for these career paths.
The fundamental role of marketing is stewardship of the customer asset and managing the firm's brand equity, requiring the mastery of three key skills:
- Identifying where value can be created by capturing and understanding the voice of the customer;
- Delivering value to customers and thus managing the firm's brand equity via the tools available to a marketing manager – e.g., the traditional 4 P’s of product, price, place, and promotion.
- Managing the customer and brand asset by choosing and managing the firm's relationships with its customers, channel members, suppliers, and competitors
Capturing and Understanding the Voice of the Customer: The marketing faculty recommends that first-year students begin with skill 1 above, taking one or both of the 300-level electives aimed at capturing and understanding the voice of the customer: Market Intelligence (MARKETNG 361), a required course for the marketing concentration, considers how to plan, collect, and interpret market research. Consumer Behavior (MARKETNG 362) will provide the tools and frameworks for capturing the current and future needs of current and potential customers.
Delivering Value: Most of our marketing electives are aimed at skill 2 – delivering value to the customers by managing the "4 P’s" of product, price, place, and promotion. There are two ways we offer this material. First, we have courses that develop all four of these skills in specific contexts: Product Management (MARKETNG 460) and Marketing of High Technology (MARKETNG 463) and Health Care Marketing (HLTMGMT 491). We advise taking at least one of these courses early in your program. Second, we offer courses that concentrate on one of the four P's. For example, The Strategy and Tactics of Pricing (MARKETNG 469) focuses on "price," and Marketing Communications Management (MARKETNG 461) focuses specifically on "promotion."
Choosing and Managing Relationships of the Firm with Customers, Channel Members, Suppliers, and Competitors: Second year students should learn skill 3 above – choosing and managing relationships of the firm with its customers, channel members, suppliers, and competitors – via courses in Customer Relationship Management (MARKETNG 464) and Marketing Strategy (MARKETNG 468). Both courses are integrative in their orientation. Hence, students should come to these courses with at least one course in skills 1 and 2.
The Marketing Practicum (MARKETNG 490) is an integrative, capstone experience that draws on all three sets of skills and is offered to 2nd year students in terms 3 and 4.
Coursework
Concentration Option 1: Product Management
This concentration is designed for students pursuing careers in product management in packaged goods, consumer durables, business-to-business settings, high tech markets, pharmaceuticals, and services.
Required marketing electives:
- MARKETNG 361 – Market Intelligence
- MARKETNG 460 – Product Management
Select two of the following marketing electives:
- HLTHMGMT 491 – Health Care Marketing
- MARKETNG 362 – Consumer Behavior
- MARKETNG 461 – Marketing Communications Management
- MARKETNG 463 – Marketing of Innovations
- MARKETNG 464 – Customer Relationship Management
- MARKETNG 468 – Marketing Strategy
- MARKETNG 469 – Strategy and Tactics of Pricing
- MARKETNG 490 – Marketing Practicum
And two of the following non-marketing electives:
- ACCOUNTG 341 – Managerial Accounting
- DECISION 312 – Decision Models
- DECISION 411 – Forecasting
- FINANCE 351 – Corporate Finance
- MANAGEMT 421 – Negotiation
- MANAGEMT 422 – Power and Politics
- MANAGEMT 423 – Leadership
- MANAGEMT 491 – Corporate Social Impact Management
- MGRECON 431 – Competitive Analysis
- OPERATNS 471 – Operations Strategy
- OPERATNS 476 – Distribution/Supply Chain Management
Concentration Option 2: Market Analysis and Strategy
This concentration is designed for students pursuing careers in marketing strategy, consulting, corporate strategy, general management, and sales.
Required marketing electives:
- MARKETNG 361 – Market Intelligence
- MARKETNG 468 – Marketing Strategy
Select two of the following marketing electives:
- HLTHMGMT 491 – Health Care Marketing
- MARKETNG 362 – Consumer Behavior
- MARKETNG 460 – Product Management
- MARKETNG 461 – Marketing Communications Management
- MARKETNG 463 – Marketing of Innovations
- MARKETNG 464 – Customer Relationship Management
- MARKETNG 469 – Strategy and Tactics of Pricing
- MARKETNG 490 – Marketing Practicum
And two of the following non-marketing electives:
- ACCOUNTG 341 – Managerial Accounting
- ACCOUNTG 442 – Valuation and Fundamental Analysis
- DECISION 312 – Decision Models
- DECISION 410 – Decision Analysis
- DECISION 411 – Forecasting
- FINANCE 351 – Corporate Finance
- FINANCE 455 – Corporate Restructuring
- MANAGEMT 491 – Corporate Social Impact Management
- MGRECON 431 – Competitive Analysis
- MGRECON 491 – Data Mining
- OPERATNS 471 – Operations Strategy
- OPERATNS 472 – Service Operations Management
- OPERATNS 476 – Supply Chain Management
- STRATEGY 338 – Strategic Models and Business Dynamics
Dual Marketing Concentration Option
Students wishing to obtain a dual concentration in Marketing are required to complete a total of ten courses which are broken down as follows:
- take the three required courses for the two different Marketing concentrations (MARKETNG 361, 460 and 468);
- take four marketing electives from the approved list of courses from the two different Marketing concentrations, and
- take three non-marketing electives from the approved list of courses from the two different Marketing concentrations.
Operations Management
The Concentration in Operations Management is designed for students planning to pursue careers in operations or supply-chain management consulting. The concentration requires students to take any four of the Operations Management electives listed below, plus two related electives chosen from the second list.
Coursework
Operations electives (choose four of the following courses):
- OPERATNS 470 - Information Systems for Production Systems
- OPERATNS 471 - Operations Strategy
- OPERATNS 472 - Service Operations Management
- OPERATNS 475 - Global Operations
- OPERATNS 476 - Supply Chain Management
- OPERATNS 491 - Quality and Six Sigma
- OPERATNS 491 - Managing Environmental Opportunities and Risks
Related electives in other areas (choose two of the following courses):
- ACCOUNTG 341 - Managerial Accounting
- ACCOUNTG 491 - Management Control and Financial Reporting
- DECISION 312 - Decision Models
- DECISION 410 - Decision Analysis
- DECISION 411 - Forecasting
- HLTHMGMT 491 - Healthcare Operations
- MANAGEMT 424 - Managing Human Assets and Organizational Change
- MARKETNG 460 - Product Management
- MARKETNG 464 - Customer Relationship Management
- MARKETNG 468 - Marketing Strategy
- MARKETNG 469 - Strategy and Tactics of Pricing
- MGRECON 431 - Competitive Analysis
- STRATEGY 333 - Entrepreneurial Strategy
- STRATEGY 338 - Strategic Modeling and Business Dynamics
Social Entrepreneurship
The Concentration in Social Entrepreneurship is designed for students interested in using their MBA skills in the entrepreneurial pursuit of social impact. MBA skills are seen as valuable and much needed in the social sector, and the core MBA program should provide a strong foundation for any student looking to become a successful social sector leader. However, MBAs looking to use their skills and talents for social impact must approach their work thoughtfully, recognizing the unique challenges, opportunities, and qualities associated with trying to create social value. The Social Entrepreneurship Concentration will expose students to the skills, knowledge, and perspectives necessary to pursue social impact entrepreneurially, effectively, and pragmatically. This concentration is designed to serve those students who aspire at some point in their lives to be social entrepreneurs, executives in social-purpose organizations, philanthropists, board members, or leading volunteers in their communities and the social sector. Courses in this concentration will also appeal to students interested in incorporating strategies for social impact into their business and entrepreneurial careers.
Coursework
Students wishing to earn a Concentration in Social Entrepreneurship must complete a minimum of six electives. Courses include some that focus on the use of business/entrepreneurial skills for social impact in different contexts; others that focus on MBA skills that are particularly relevant for the effective pursuit of social impact; others that focus on field or industry-specific knowledge; and others that provide opportunities for students to gain practical experience in the social sector. Students may also petition to include independent study projects or other Duke University graduate level courses for credit towards the concentration. To petition, students should contact The Center for the Advancement of Social Entrepreneurship (CASE) for details.
Choose at least two of the following required courses*
- MANAGEMT 426 – Social Entrepreneurship
- MANAGEMT 491 – Advanced Seminar in Social Entrepreneurship
- MANAGEMT 491 – Corporate Social Impact Management
- STRATEGY 490 – Global Consulting Practicum
* At a minimum, students must receive credit for two of these courses. However, interested students may apply up to all four towards fulfillment of the social entrepreneurship concentration requirements.
Students should choose four courses from the following lists (at least two courses must be from outside the Management area):
- ACCOUNTG 491 – Control and Evaluation
- FINANCE 351 – Corporate Finance
- FINANCE 356 – Entrepreneurial Finance
- MANAGEMT 423 – Leadership
- MANAGEMT 491 – Entrepreneurial Execution/Planning
- MARKETNG 361 – Market Intelligence
- MARKETNG 468 – Marketing Strategy
- MANAGEMT 431 – Mentored Study in Entrepreneurship**
- MANAGEMT 490 – Strategic Planning Practicum**
- MARKETNG 490 – Marketing Practicum**
- MGRECON 407/LAW 515A - Government, Business and the Global Economy
- OPERATIONS 472 – Service Operations Management
- STRATEGY 333 - Entrepreneurial Strategy
** While not required, students may fulfill one of the social entrepreneurship elective requirements through a practicum opportunity, as long as the content of the project is focused an organization or innovation in pursuit of social impact. Students interested in this option should contact CASE with a short description of their project/client and why it should qualify for the concentration. Upon completion of an approved project, a copy of the final product/paper should be submitted to CASE.
For students particularly interested in nonprofit management
- LAW 541 – Exempt Organizations
- PUBPOL 330.02 – Nonprofit Management
- PUBPOL 330.04 – Foundation Strategy and Impact
- PUBPOL 280/LAW 485 – Philanthropy, Voluntarism, & Not-For-Profit Management
For students particularly interested in community development
- LAW 314 – Community Economic Development Law
- LAW 427 – Community Enterprise Law Clinic
- MANAGEMT 491 – Minority Business Enterprise
For students particularly interested in the environment and sustainability
- DECISION 491 - Decision Tools for Environmental Sustainability
- ENVIRON 270/PUBPOL 272 - Resource and Environmental Economics
- ENVIRON 298.41 - Environmental Problems: Tackling Sources Rather than Problems
- ENVIRON 298.65 - Business Strategy for Environmental Sustainability
- ENVIRON 320 - Ecosystem Management
For students particularly interested in global health:
- BME 365 - Invention to Application: Healthcare Research Commercialization
- PPS 195/264, LAW 364, Nursing 455 - Global Health
For students particularly interested in international development:
- PUBPOL 264.50 – Communities & Development: Social Capital, Entrepreneurship, and External Support
- PUBPOL 383A – Institutional Design for Managing the Environment.
- PUBPOL 383C – Strategic Management of Policy Change
Strategy
The concentration in Strategy is designed for students looking for careers with leading strategy consulting firms and for students who are interested in strategic planning or general management positions requiring similar skills in established firms. Building on the broad foundation of the core curriculum, the concentration requires six additional electives that provide a deeper understanding of strategy and competitive environments. In addition, strategic consultants and strategic planners rely on a broad range of analytic skills and increasingly on one or more areas of specialized knowledge. The course requirements are built around these themes.
Coursework
Advanced strategy courses (choose at least two of the following courses):
- MGRECON 431 – Competitive Analysis
- MGRECON 491 - Game Theory for Strategic Advantage
- STRATEGY 332 – International Strategy
- STRATEGY 333 – Entrepreneurial Strategy
- STRATEGY 334 – Strategic Alliances
- STRATEGY 338 – Strategic Modeling and Business Dynamics
- STRATEGY 339 – Intellectual Capital and Competitive Strategy
- STRATEGY 491 – Strategy Implementation
Advanced analytic skills (choose at least two of the following courses):
- ACCOUNTG 341 – Managerial Accounting
- ACCOUNTG 441 – Financial Statement Analysis
- FINANCE 351 – Corporate Finance
- DECISION 312 – Decision Models
- DECISION 411 – Forecasting
- DECISION 412 – Decision Analysis
Additional strategy-oriented courses (choose at least two courses from the following list or additional courses from the advanced strategy courses list above):
- ACCOUNTG 442 – Valuation & Fundamental Analysis
- ACCOUNTG 491 – Management Control and Financial Reporting
- DECISION 491 – Decision Tools for Environmental Sustainability
- FINANCE 356 – Entrepreneurial Finance
- FINANCE 451 – Advanced Corporate Finance
- FINANCE 455 – Corporate Restructuring
- FINANCE 458 – Raising Capital: Financial Instruments, Institutions and Strategy
- HLTHMGMT 326 – Economics and Strategy of Health Sector Management
- HLTHMGMT 327 – Medical Device Commercialization
- HLTHMGMT 408 – Health Care Systems and Policy
- HLTHMGMT 409 – Economics and Management of the Pharmaceutical Industry
- HLTHMGMT 491 – Biotechnology: Management of Drug Discovery
- HLTHMGMT 491 – Health Care Marketing
- MANAGEMT 328 – Managing Innovation in a Global Organization
- MANAGEMT 345 – The Legal Environment of Business
- MANAGEMT 424 – Managing Human Assets and Organizational Change
- MARKETNG 361 – Market Intelligence
- MARKETNG 460 – Product Management
- MARKETNG 463 – Marketing of Innovations
- MARKETNG 468 – Marketing Strategy
- MARKETNG 469 – Strategy and Tactics of Pricing
- MGRECON 301 – Global Economic Environment of the Firm
- MGRECON 407 – Government, Business and Public Policy in Global Economics
- MGRECON 491 – Environmental Economics
- OPERATNS 470 – Information Systems for Production Management
- OPERATNS 471 – Operations Strategy
- OPERATNS 472 – Service Operations Management
- OPERATNS 475 – Global Operations
- OPERATNS 476 – Supply Chain Management
- STRATEGY 490 – Strategic Planning Practicum













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